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Process

Process

T.O. Epps & Associates searches the world for unique, innovative, highly demonstrable, and relevant products that fulfill a consumer need or desire. 

 

PLAN

  • Review product viability and appropriateness for QVC
  • Schedule product presentation with buying team
  • Create and review features and benefits of the product
  • Assistance with quality assurance (product submission, evaluation explanation)
  • Strategize for the on-air presentation and communicate our vision of the sell
  • Create meaningful demos that are quick, precise, and stimulating
  • B-roll - Facilitate 3rd party production, create a lifestyle video

EXECUTE THE PLAN

  • Arrive 1-3 hours before the sell to fully prepare
  • Set up the sell table, lifestyle the product around the set, practice the demos, etc.
  • Work with the Coordinating Producer's & Associate Producer’s to create the best presentation possible for the product
  • Monitor sales during presentation

FOLLOW UP

  • Communicate sales results to our vendors and guests
  • Interpret results and create customized reports via VendorPal, sophisticated software designed specifically for QVC
  • Review and evaluate the sell, and strategize improvements for future airings